I remember when I signed up my first in-person fitness client.
She gave me a seventy dollar check for two hour long sessions.
When she put the check in my hand...
... I looked over at my trainer buddy as she was walking to get in her car, and I said....
... "Bro, is this illegal?!"
He laughed. And said no.
Before signing up my first ever training client... I was training clients at la fitness for $6 every thirty minutes. (but I only got paid for the 30 minutes I trained a client).
Fast-forward a couple of years...
I got word that there were trainers selling packages for $1,000, $2,000, even upwards to $5,000. And they we're training their clients for only 30 minutes!
But I had the slightest clue how that was possible.
While I was in college I got tired of training clients from sun up to sun down. So, I joined a network marketing company.
At first things were going great. I even stopped going to college for a year because of how much momentum I had in my MLM business.
Then, a year and half later, the network marketing company was going out of business...
...and it was taking me right along with it.
So, I decided to jump back into personal training... and I started back taking college classes.
But there was just one thing.
I needed to make some money. And I needed to make it fast.
Or, I was gunna be livin on the streets.
So, I connected with an old friend I used to play football with in high school. And he started telling me about the trainers who were making a killing with personal training.
At the time, he didn't have a clue how bad my finances were.
But I was soaking up every bit of information he was sharing about selling and packaging fitness offers.
And over the next 28 days... I sold near $10k in fitness packages.
So, what's the secret you ask?
The secret to selling high-ticket fitness offers online and in-person...
... comes down to knowing what motivates your prospect.
And selling them what they need.
There isn't a fancy trick to it.
Not everyone needs high-ticket coaching. And it's not your job to force them to want it.
But it is your job to channel an "existing" desire toward whatever offer you feel will help them solve their problem.
So many trainers make the mistake of trying to convince people to pay them. Or, they think nobody is willing to invest a couple grand into their health and fitness.
But that's simply not true.
In fact, you should spend your time helping the people who have a problem, and want help. And the key, is to identify what their problem is, and understand what motivates them.
Meaning, what is the outcome they want.
When it comes to creating a high-ticket offer...
The offer should simply solve the problems of the prospect.
Don't try to under sell them... And don't try to over sell them.
Sell them what they "need."
And show them why your offer will help them solve their problem. And how it's different than everything else they've already heard about.