She gave me a seventy dollar check for two hour long sessions.

When she put the check in my hand...

... I looked over at my trainer buddy as she was walking to get in her car, and I said....

... "Bro, is this illegal?!"

He laughed. And said no.

Before signing up my first ever training client... I was training clients at la fitness for $6 every thirty minutes. (but I only got paid for the 30 minutes I trained a client).

Fast-forward a couple of years...

I got word that there were trainers selling packages for $1,000, $2,000, even upwards to $5,000. And they we're training their clients for only 30 minutes!

But I had the slightest clue how that was possible.

While I was in college I got tired of training clients from sun up to sun down. So, I joined a network marketing company.

At first things were going great. I even stopped going to college for a year because of how much momentum I had in my MLM business.

Then, a year and half later, the network marketing company was going out of business...

...and it was taking me right along with it.

So, I decided to jump back into personal training... and I started back taking college classes.

But there was just one thing.

I needed to make some money. And I needed to make it fast.

Or, I was gunna be livin on the streets.

So, I connected with an old friend I used to play football with in high school. And he started telling me about the trainers who were making a killing with personal training.

At the time, he didn't have a clue how bad my finances were.

But I was soaking up every bit of information he was sharing about selling and packaging fitness offers.

And over the next 28 days... I sold near $10k in fitness packages.

So, what's the secret you ask?

The secret to selling high-ticket fitness offers online and in-person...

... comes down to knowing what motivates your prospect.

And selling them what they need.

There isn't a fancy trick to it.

Not everyone needs high-ticket coaching. And it's not your job to force them to want it.

But it is your job to channel an "existing" desire toward whatever offer you feel will help them solve their problem.

So many trainers make the mistake of trying to convince people to pay them. Or, they think nobody is willing to invest a couple grand into their health and fitness.

But that's simply not true.

In fact, you should spend your time helping the people who have a problem, and want help. And the key, is to identify what their problem is, and understand what motivates them.

Meaning, what is the outcome they want.

More.

When it comes to creating a high-ticket offer...

The offer should simply solve the problems of the prospect.

Don't try to under sell them... And don't try to over sell them.

Sell them what they "need."

And show them why your offer will help them solve their problem. And how it's different than everything else they've already heard about.

Jay

A few years ago, when I jumped on social media, I didn’t have a clue how to attract the clients that would pay me what I felt like I was worth. I found myself spending hours posting shirtless selfies… workout videos… and nutrition tips. Yet, I couldn’t figure out why my bank account didn’t reflect the time and effort I was putting into posting valuable content.

And the people that I did attract, were normally just tire kickers. And this is a common struggle for most health coaches who are trying to market themselves on social media.

But it doesn’t have to be that way.

You see, after a few years of struggling to figure out where the disconnect was... I finally discovered the one thing that allows even complete newbie trainers and nutritionists to stand out in a crowded market… 

And confidently share their message. 

And with seemingly little no effort, they're able to spark attention and generate leads almost at will.

You do this by honing in on a compelling offer that makes your business uniquely different from your competition. Which will take your prospects from saying, “why should I do business with you?” 

To raising their hands, shouting at the top of their lungs… 

“Take my money!”

I stumbled across this process, I call the Perfect Offer Statement. And when I saw how quickly people would engage and respond to my emails and social media posts… I knew I had found something powerful.

Here are 4 steps to the Perfect Offer Statement:

Step 1. Zero in on your ideal client and identify a pain / problem you can solve for them.

Step 2. Get a clear visual of the outcome / result they want to accomplish.

Step 3. List all of the features and benefits of what you offer. And the process you use it to help them solve their problem.

Step 4. Lastly, you must write your Perfect Offer Statement based around how your offer will not only help your ideal client achieve their desired outcome... but also position it in a way that is uniquely different from your competition.

You’ll know when you’ve nailed your Perfect Offer Statement, because...

It will create a buzz in the market and have people saying, “WOW how can I learn more about that?”

Or... “this sounds like EXACTLY what I’ve been looking for.”

Just remember:

Your focus is to shine light on the benefits of working with you…

...paint a vision of the outcome…

… and should position your business to stand out, from what every other fitness professional is promoting.

Here are a few examples from different brands.

Weight watchers: the #1 Doctor Recommended Food Point System Weight Loss Program

Kinobody: Transforming Thousands Into Movie Star Shape

And just because I love Starbucks: A neighborhood Gathering Place Providing The Highest Quality Of Coffee In The World

I’ll leave you with this…

What do you want your business to be known for?

So when you think about separating yourself from the herd and attracting your dream clients, think about the problem you are solving, the outcome they want, and what makes YOU and your offer uniquely appealing to signal your ideal clients and light a match underneath their ass to jump up... and take action.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.

Such as: entrepreneurs, attorneys, and executives, then you’re in the right place. 

In this article, you’ll learn how to speak the language of the affluent… 

...and position your business as the trusted advisory to the affluent professionals, in your niche.

Why market to the affluent?

Marketing to the affluent can be very financially rewarding. 

They have the resources to invest in their health... on a premium level. 

But, they won’t throw their credit card around, just because they have it.

So how do you get the affluent to whip out their wallet to give you money?

It starts with looking into the life of the affluent. 

Like all marketing, you have to understand…

... WHO your target audience is…

... WHAT are their problems…

... and HOW will you help them solve their problems.

The problem that most affluent professionals have, is they live a demanding lifestyle. Filled with an array of complex decisions they have to make. And multiple things pulling their time… and attention in different directions.

Not to mention, they might have a family at home to take care of.

Which means, if you want to attract more affluent clients, you have to help them remove the burdens that make their life harder, less convenient... and the things that spread their time thin.

Here are steps that you can take to attract the affluent:

Step 1: Craft your message, to speak specifically to the problems and desires of the affluent professionals you want to attract.

Step 2: Ask yourself, how can you present authority and proof. So that they look at you as a trusted advisor.

Step 3: Brain dump the features and benefits of your service or product. Then highlight the ones that will grab your ideal client’s attention. And sound like music to their eyes.

What advantage will your offer give them? (will they feel more attractive and respected? Will they have more energy? Will they have more focus? Will they have more time?)

In a nutshell: 

How will it make their life better?

Step 4: And to wrap things up, the affluent love applause for their work. Show them you are on their side. And you support their passions, their work, and their beliefs.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.

She gave me a seventy dollar check for two hour long sessions.

When she put the check in my hand...

... I looked over at my trainer buddy as she was walking to get in her car, and I said....

... "Bro, is this illegal?!"

He laughed. And said no.

Before signing up my first ever training client... I was training clients at la fitness for $6 every thirty minutes. (but I only got paid for the 30 minutes I trained a client).

Fast-forward a couple of years...

I got word that there were trainers selling packages for $1,000, $2,000, even upwards to $5,000. And they we're training their clients for only 30 minutes!

But I had the slightest clue how that was possible.

While I was in college I got tired of training clients from sun up to sun down. So, I joined a network marketing company.

At first things were going great. I even stopped going to college for a year because of how much momentum I had in my MLM business.

Then, a year and half later, the network marketing company was going out of business...

...and it was taking me right along with it.

So, I decided to jump back into personal training... and I started back taking college classes.

But there was just one thing.

I needed to make some money. And I needed to make it fast.

Or, I was gunna be livin on the streets.

So, I connected with an old friend I used to play football with in high school. And he started telling me about the trainers who were making a killing with personal training.

At the time, he didn't have a clue how bad my finances were.

But I was soaking up every bit of information he was sharing about selling and packaging fitness offers.

And over the next 28 days... I sold near $10k in fitness packages.

So, what's the secret you ask?

The secret to selling high-ticket fitness offers online and in-person...

... comes down to knowing what motivates your prospect.

And selling them what they need.

There isn't a fancy trick to it.

Not everyone needs high-ticket coaching. And it's not your job to force them to want it.

But it is your job to channel an "existing" desire toward whatever offer you feel will help them solve their problem.

So many trainers make the mistake of trying to convince people to pay them. Or, they think nobody is willing to invest a couple grand into their health and fitness.

But that's simply not true.

In fact, you should spend your time helping the people who have a problem, and want help. And the key, is to identify what their problem is, and understand what motivates them.

Meaning, what is the outcome they want.

More.

When it comes to creating a high-ticket offer...

The offer should simply solve the problems of the prospect.

Don't try to under sell them... And don't try to over sell them.

Sell them what they "need."

And show them why your offer will help them solve their problem. And how it's different than everything else they've already heard about.

Jay