“Seinfeld” Secrets For Building And Audience Of Raving Fans
Date: 9-1-2020
By Jay Jackson

I recently had a call with a fit pro who wanted to hit $10k per month.

And his main focus was on growing his following.

Now, even though growing a large following is not the most important factor in making more money…

… having an audience of people who know, like and trust you can make you a very wealthy fit pro.

I once heard a story about how Kim Kardasian gets paid nearly a million dollars for making a single post on instagram… or twitter.

I can’t remember which platform it was.

But the point is…

Because she has such a large and loyal following… companies are willing to pay her to endorse their products and services.

Which is “one reason” why I believe… it’s a worth while investment to build a raving audience of fans who…

… KNOW… LIKE… and TRUST you.

Did you notice how I said investment?

Reason why, is because building an audience is not for the weak and impatience.

I remember watching a Seinfeld interview. And if you don’t know who Jerry Seinfeld is… he’s a comedian… who created one of televisions most watched comedy sit coms in history.

The premise of the show…

Was Jerry and his friends went through everyday life… discussing various quirky situations, to which we can all relate (especially if you live in New York City). The funny personalities of the offbeat characters… who make up Jerry’s social circle… made the show really fun to watch.

I say this to say…

During Jerry Seinfeld’s interview… he express the importance of using your personality to help you stand out from the competition… and being a “consistent” content creator.

And there’s no question…

When you consistently show up… entertain… and provide value…

People will begin to know, like, and trust you.

So…

If you want to build a massive following… and make more of the green stuff…

… be “consistent” with creating personality driven content that entertains and helps your audience.

Jay

For more helpful information on marketing, grab my FREE: Fit Pro Conversion Playbook

How To Package And Sell A High-Ticket Fitness Offer
Date: 8-31-2020
By Jay Jackson

I remember when I signed up my first in-person fitness client.

She gave me a seventy dollar check for two hour long sessions.

When she put the check in my hand...

... I looked over at my trainer buddy as she was walking to get in her car, and I said....

... "Bro, is this illegal?!"

He laughed. And said no.

Before signing up my first ever training client... I was training clients at la fitness for $6 every thirty minutes. (but I only got paid for the 30 minutes I trained a client).

Fast-forward a couple of years...

I got word that there were trainers selling packages for $1,000, $2,000, even upwards to $5,000. And they we're training their clients for only 30 minutes!

But I had the slightest clue how that was possible.

While I was in college I got tired of training clients from sun up to sun down. So, I joined a network marketing company.

At first things were going great. I even stopped going to college for a year because of how much momentum I had in my MLM business.

Then, a year and half later, the network marketing company was going out of business...

...and it was taking me right along with it.

So, I decided to jump back into personal training... and I started back taking college classes.

But there was just one thing.

I needed to make some money. And I needed to make it fast.

Or, I was gunna be livin on the streets.

So, I connected with an old friend I used to play football with in high school. And he started telling me about the trainers who were making a killing with personal training.

At the time, he didn't have a clue how bad my finances were.

But I was soaking up every bit of information he was sharing about selling and packaging fitness offers.

And over the next 28 days... I sold near $10k in fitness packages.

So, what's the secret you ask?

The secret to selling high-ticket fitness offers online and in-person...

... comes down to knowing what motivates your prospect.

And selling them what they need.

There isn't a fancy trick to it.

Not everyone needs high-ticket coaching. And it's not your job to force them to want it.

But it is your job to channel an "existing" desire toward whatever offer you feel will help them solve their problem.

So many trainers make the mistake of trying to convince people to pay them. Or, they think nobody is willing to invest a couple grand into their health and fitness.

But that's simply not true.

In fact, you should spend your time helping the people who have a problem, and want help. And the key, is to identify what their problem is, and understand what motivates them.

Meaning, what is the outcome they want.

More.

When it comes to creating a high-ticket offer...

The offer should simply solve the problems of the prospect.

Don't try to under sell them... And don't try to over sell them.

Sell them what they "need."

And show them why your offer will help them solve their problem. And how it's different than everything else they've already heard about.

Jay

Are You Marketing And Selling With Vision?
Date: 8-30-2020
By Jay Jackson

Most people don't realize this.

But whenever you buy something, you have a vision of what it will do for you before you get it.

Let's say... you're about to buy a new pair of workout gloves.

You might envision -- wearing those gloves while gripping a pair of dumb bells -- while doing bicep curls. So that you can keep your hands from getting rough. Or, you might see yourself looking like a total bad ass in the gym with a cool pair of workout gloves.

Or...

Let's say you're about to buy a brand new Porsche 911 Convertible.

And while you're sitting down listening to the sales rep... you envision how your friends, family, coworkers, and maybe your gym crush will see you parking outside the gym... with your clean new Porsche.

Oh you say you prefer a Mercedes G-Wagon?

Ok.

Let's say you're sitting at the Mercedes dealership, and your'e about to grab a fresh matte red G-Wagon. And you start thinking about how everybody is going to be complimenting you on your new ride.

And not just any ride.

A Mercedes G-Wagon. (Which has baller status written all over it.)

You see, we all have visions before we decide to buy something.

And if that vision isn't more compelling than our current reality... we probably won't buy.

Same goes for the audience you are trying to sell to.

The #1 things you must do if you want to make more money and attract more clients into your world... is become very good at creating a vision for your prospects.

Not only are you creating a pleasing vision of where they want to be.

You're also creating a vision of their current problems and reality. Because someone who is not clearly aware that they have a problem, are not likely to want to change.

So, remember... if you want to get your audience to take action...

You must first give them a clear vision of their current problems, and reality. Then, show them how their life can be much better than their current situation. (their future vision)

There's ONLY one way that you can truly do this.

You have to live in your prospects world.

You must understand their reality, their wants, and their needs.

Your mission and purpose in marketing and selling is to live in your prospects world. Because that's the only way you can really know what vision you need to help your prospect see... in order for them to want to make a change.

It's not about you creating a made up vision.

It's about you getting to know your prospects. So that you can know what vision will motivate them the most to take action.

PS. People don't buy a drill, just to buy a drill.

They buy a drill because they envision hanging a beautiful picture on the wall in their living room to cover up the empty space on their wall.

Jay

How To Nab More Leads By Having Them Come To You
Date: 8-29-2020
By Jay Jackson

One of the core principles of building a successful business...

... is knowing how to generate leads.

Because if you don't have a pipeline jam packed with interested prospects, you won't have consistent opportunities to sell your products and services.

A few years ago, I had the slightest clue on how to get leads online.

Yet alone have them come to me.

I found myself posting workout videos, and diet tips almost everyday. Yet, I wasn't gaining any traction even with all the value I was giving out (for FREE!)

Then, one day I discovered the #1 strategy to nabbing leads and have them come to me.

Let's face it, when people come to you, you have better positioning and you don't come of as being needy or salesy.

How does it you ask?

Well... It starts with knowing what problem your audience is struggling with... and knowing what they want.

Let's say...

You want to get rid of embarrassing belly fat.

Struggle/ Problem: embarrassing belly fat

Want/ Desire: a washboard flat stomach

Now, let's say you're scrolling on social media and you stumble across a video titled...

How to get rid of stubborn belly fat in 30 days or less

or...

5 easy ways to shrink your waistline without hours of cardio

If you seriously want to get rid of belly fat... and you hate cardio... You're going to stop what you're doing and watch that video.

Now, if the person creating the video wants to generate more leads...

Throughout the video, or toward the end of the video, they'll let you know about some kind of free resource / lead magnet -- where they share the next steps you need to take to start shedding pounds and inches off your waistline.

But the only way you can get it... (drum roll please...)

Is by giving them your name and email.

This lead magnet is what you call an ethical bribe.

And it's a very powerful marketing and persuasion technique. Because not only are you giving people something that will help them for free.

But...

They'll feel inclined to give you something in return if they really want what you have to offer. (and most times, if people really have a problem they want to solve... sharing their name and email is a fair no-brainer trade).

So, with that said...

If you want to nab more leads.

AND have them come to you...

Find a problem your audience is struggling with.

Then, create a free resource or lead magnet that will help them solve that problem. But, the only way they can get it, is by giving you their name and email.

Now go nab more leads.

Jay

How To Stand Out In Your Market And Attract A Hungry Mob Of Dream Clients
Date: 8-14-2020
By Jay Jackson

Hey, Jay Jackson here, and today I want to share a powerful strategy to help you attract more qualified clients without burning through cash using paid ads or spending hours posting content on social media that doesn’t generate leads.

A few years ago, when I jumped on social media, I didn’t have a clue how to attract the clients that would pay me what I felt like I was worth. I found myself spending hours posting shirtless selfies… workout videos… and nutrition tips. Yet, I couldn’t figure out why my bank account didn’t reflect the time and effort I was putting into posting valuable content.

And the people that I did attract, were normally just tire kickers. And this is a common struggle for most health coaches who are trying to market themselves on social media.

But it doesn’t have to be that way.

You see, after a few years of struggling to figure out where the disconnect was... I finally discovered the one thing that allows even complete newbie trainers and nutritionists to stand out in a crowded market… 

And confidently share their message. 

And with seemingly little no effort, they're able to spark attention and generate leads almost at will.

You do this by honing in on a compelling offer that makes your business uniquely different from your competition. Which will take your prospects from saying, “why should I do business with you?” 

To raising their hands, shouting at the top of their lungs… 

“Take my money!”

I stumbled across this process, I call the Perfect Offer Statement. And when I saw how quickly people would engage and respond to my emails and social media posts… I knew I had found something powerful.

Here are 4 steps to the Perfect Offer Statement:

Step 1. Zero in on your ideal client and identify a pain / problem you can solve for them.

Step 2. Get a clear visual of the outcome / result they want to accomplish.

Step 3. List all of the features and benefits of what you offer. And the process you use it to help them solve their problem.

Step 4. Lastly, you must write your Perfect Offer Statement based around how your offer will not only help your ideal client achieve their desired outcome... but also position it in a way that is uniquely different from your competition.

You’ll know when you’ve nailed your Perfect Offer Statement, because...

It will create a buzz in the market and have people saying, “WOW how can I learn more about that?”

Or... “this sounds like EXACTLY what I’ve been looking for.”

Just remember:

Your focus is to shine light on the benefits of working with you…

...paint a vision of the outcome…

… and should position your business to stand out, from what every other fitness professional is promoting.

Here are a few examples from different brands.

Weight watchers: the #1 Doctor Recommended Food Point System Weight Loss Program

Kinobody: Transforming Thousands Into Movie Star Shape

And just because I love Starbucks: A neighborhood Gathering Place Providing The Highest Quality Of Coffee In The World

I’ll leave you with this…

What do you want your business to be known for?

So when you think about separating yourself from the herd and attracting your dream clients, think about the problem you are solving, the outcome they want, and what makes YOU and your offer uniquely appealing to signal your ideal clients and light a match underneath their ass to jump up... and take action.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.

How To Market And Attract Affluent Clients
Date: 8-7-2020
By Jay Jackson

If you’d like to attract more affluent clients into your business...

Such as: entrepreneurs, attorneys, and executives, then you’re in the right place. 

In this article, you’ll learn how to speak the language of the affluent… 

...and position your business as the trusted advisory to the affluent professionals, in your niche.

Why market to the affluent?

Marketing to the affluent can be very financially rewarding. 

They have the resources to invest in their health... on a premium level. 

But, they won’t throw their credit card around, just because they have it.
So how do you get the affluent to whip out their wallet to give you money?
It starts with looking into the life of the affluent. 

Like all marketing, you have to understand…

... WHO your target audience is…

... WHAT are their problems…

... and HOW will you help them solve their problems.

The problem that most affluent professionals have, is they live a demanding lifestyle. Filled with an array of complex decisions they have to make. And multiple things pulling their time… and attention in different directions.

Not to mention, they might have a family at home to take care of.

Which means, if you want to attract more affluent clients, you have to help them remove the burdens that make their life harder, less convenient... and the things that spread their time thin.

Here are steps that you can take to attract the affluent:

Step 1: Craft your message, to speak specifically to the problems and desires of the affluent professionals you want to attract.

Step 2: Ask yourself, how can you present authority and proof. So that they look at you as a trusted advisor.

Step 3: Brain dump the features and benefits of your service or product. Then highlight the ones that will grab your ideal client’s attention. And sound like music to their eyes.

What advantage will your offer give them? (will they feel more attractive and respected? Will they have more energy? Will they have more focus? Will they have more time?)

In a nutshell: 

How will it make their life better?

Step 4: And to wrap things up, the affluent love applause for their work. Show them you are on their side. And you support their passions, their work, and their beliefs.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.

“Seinfeld” Secrets For Building And Audience Of Raving Fans
Date: 9-1-2020
By Jay Jackson

I recently had a call with a fit pro who wanted to hit $10k per month.

And his main focus was on growing his following.

Now, even though growing a large following is not the most important factor in making more money…

… having an audience of people who know, like and trust you can make you a very wealthy fit pro.

I once heard a story about how Kim Kardasian gets paid nearly a million dollars for making a single post on instagram… or twitter.

I can’t remember which platform it was.

But the point is…

Because she has such a large and loyal following… companies are willing to pay her to endorse their products and services.

Which is “one reason” why I believe… it’s a worth while investment to build a raving audience of fans who…

… KNOW… LIKE… and TRUST you.

Did you notice how I said investment?

Reason why, is because building an audience is not for the weak and impatience.

I remember watching a Seinfeld interview. And if you don’t know who Jerry Seinfeld is… he’s a comedian… who created one of televisions most watched comedy sit coms in history.

The premise of the show…

Was Jerry and his friends went through everyday life… discussing various quirky situations, to which we can all relate (especially if you live in New York City). The funny personalities of the offbeat characters… who make up Jerry’s social circle… made the show really fun to watch.

I say this to say…

During Jerry Seinfeld’s interview… he express the importance of using your personality to help you stand out from the competition… and being a “consistent” content creator.

And there’s no question…

When you consistently show up… entertain… and provide value…

People will begin to know, like, and trust you.

So…

If you want to build a massive following… and make more of the green stuff…

… be “consistent” with creating personality driven content that entertains and helps your audience.

Jay

For more helpful information on marketing, grab my FREE: Fit Pro Conversion Playbook

How To Package And Sell A High-Ticket Fitness Offer
Date: 8-31-2020
By Jay Jackson

I remember when I signed up my first in-person fitness client.

She gave me a seventy dollar check for two hour long sessions.

When she put the check in my hand...

... I looked over at my trainer buddy as she was walking to get in her car, and I said....

... "Bro, is this illegal?!"

He laughed. And said no.

Before signing up my first ever training client... I was training clients at la fitness for $6 every thirty minutes. (but I only got paid for the 30 minutes I trained a client).

Fast-forward a couple of years...

I got word that there were trainers selling packages for $1,000, $2,000, even upwards to $5,000. And they we're training their clients for only 30 minutes!

But I had the slightest clue how that was possible.

While I was in college I got tired of training clients from sun up to sun down. So, I joined a network marketing company.

At first things were going great. I even stopped going to college for a year because of how much momentum I had in my MLM business.

Then, a year and half later, the network marketing company was going out of business...

...and it was taking me right along with it.

So, I decided to jump back into personal training... and I started back taking college classes.

But there was just one thing.

I needed to make some money. And I needed to make it fast.

Or, I was gunna be livin on the streets.

So, I connected with an old friend I used to play football with in high school. And he started telling me about the trainers who were making a killing with personal training.

At the time, he didn't have a clue how bad my finances were.

But I was soaking up every bit of information he was sharing about selling and packaging fitness offers.

And over the next 28 days... I sold near $10k in fitness packages.

So, what's the secret you ask?

The secret to selling high-ticket fitness offers online and in-person...

... comes down to knowing what motivates your prospect.

And selling them what they need.

There isn't a fancy trick to it.

Not everyone needs high-ticket coaching. And it's not your job to force them to want it.

But it is your job to channel an "existing" desire toward whatever offer you feel will help them solve their problem.

So many trainers make the mistake of trying to convince people to pay them. Or, they think nobody is willing to invest a couple grand into their health and fitness.

But that's simply not true.

In fact, you should spend your time helping the people who have a problem, and want help. And the key, is to identify what their problem is, and understand what motivates them.

Meaning, what is the outcome they want.

More.

When it comes to creating a high-ticket offer...

The offer should simply solve the problems of the prospect.

Don't try to under sell them... And don't try to over sell them.

Sell them what they "need."

And show them why your offer will help them solve their problem. And how it's different than everything else they've already heard about.

Jay

Are You Marketing And Selling With Vision?
Date: 8-30-2020
By Jay Jackson

Most people don't realize this.

But whenever you buy something, you have a vision of what it will do for you before you get it.

Let's say... you're about to buy a new pair of workout gloves.

You might envision -- wearing those gloves while gripping a pair of dumb bells -- while doing bicep curls. So that you can keep your hands from getting rough. Or, you might see yourself looking like a total bad ass in the gym with a cool pair of workout gloves.

Or...

Let's say you're about to buy a brand new Porsche 911 Convertible.

And while you're sitting down listening to the sales rep... you envision how your friends, family, coworkers, and maybe your gym crush will see you parking outside the gym... with your clean new Porsche.

Oh you say you prefer a Mercedes G-Wagon?

Ok.

Let's say you're sitting at the Mercedes dealership, and your'e about to grab a fresh matte red G-Wagon. And you start thinking about how everybody is going to be complimenting you on your new ride.

And not just any ride.

A Mercedes G-Wagon. (Which has baller status written all over it.)

You see, we all have visions before we decide to buy something.

And if that vision isn't more compelling than our current reality... we probably won't buy.

Same goes for the audience you are trying to sell to.

The #1 things you must do if you want to make more money and attract more clients into your world... is become very good at creating a vision for your prospects.

Not only are you creating a pleasing vision of where they want to be.

You're also creating a vision of their current problems and reality. Because someone who is not clearly aware that they have a problem, are not likely to want to change.

So, remember... if you want to get your audience to take action...

You must first give them a clear vision of their current problems, and reality. Then, show them how their life can be much better than their current situation. (their future vision)

There's ONLY one way that you can truly do this.

You have to live in your prospects world.

You must understand their reality, their wants, and their needs.

Your mission and purpose in marketing and selling is to live in your prospects world. Because that's the only way you can really know what vision you need to help your prospect see... in order for them to want to make a change.

It's not about you creating a made up vision.

It's about you getting to know your prospects. So that you can know what vision will motivate them the most to take action.

PS. People don't buy a drill, just to buy a drill.

They buy a drill because they envision hanging a beautiful picture on the wall in their living room to cover up the empty space on their wall.

Jay

How To Nab More Leads By Having Them Come To You
Date: 8-29-2020
By Jay Jackson

One of the core principles of building a successful business...

... is knowing how to generate leads.

Because if you don't have a pipeline jam packed with interested prospects, you won't have consistent opportunities to sell your products and services.

A few years ago, I had the slightest clue on how to get leads online.

Yet alone have them come to me.

I found myself posting workout videos, and diet tips almost everyday. Yet, I wasn't gaining any traction even with all the value I was giving out (for FREE!)

Then, one day I discovered the #1 strategy to nabbing leads and have them come to me.

Let's face it, when people come to you, you have better positioning and you don't come of as being needy or salesy.

How does it you ask?

Well... It starts with knowing what problem your audience is struggling with... and knowing what they want.

Let's say...

You want to get rid of embarrassing belly fat.

Struggle/ Problem: embarrassing belly fat

Want/ Desire: a washboard flat stomach

Now, let's say you're scrolling on social media and you stumble across a video titled...

How to get rid of stubborn belly fat in 30 days or less

or...

5 easy ways to shrink your waistline without hours of cardio

If you seriously want to get rid of belly fat... and you hate cardio... You're going to stop what you're doing and watch that video.

Now, if the person creating the video wants to generate more leads...

Throughout the video, or toward the end of the video, they'll let you know about some kind of free resource / lead magnet -- where they share the next steps you need to take to start shedding pounds and inches off your waistline.

But the only way you can get it... (drum roll please...)

Is by giving them your name and email.

This lead magnet is what you call an ethical bribe.

And it's a very powerful marketing and persuasion technique. Because not only are you giving people something that will help them for free.

But...

They'll feel inclined to give you something in return if they really want what you have to offer. (and most times, if people really have a problem they want to solve... sharing their name and email is a fair no-brainer trade).

So, with that said...

If you want to nab more leads.

AND have them come to you...

Find a problem your audience is struggling with.

Then, create a free resource or lead magnet that will help them solve that problem. But, the only way they can get it, is by giving you their name and email.

Now go nab more leads.

Jay

How To Stand Out In Your Market And Attract A Hungry Mob Of Dream Clients
Date: 8-14-2020
By Jay Jackson

Hey, Jay Jackson here, and today I want to share a powerful strategy to help you attract more qualified clients without burning through cash using paid ads or spending hours posting content on social media that doesn’t generate leads.

A few years ago, when I jumped on social media, I didn’t have a clue how to attract the clients that would pay me what I felt like I was worth. I found myself spending hours posting shirtless selfies… workout videos… and nutrition tips. Yet, I couldn’t figure out why my bank account didn’t reflect the time and effort I was putting into posting valuable content.

And the people that I did attract, were normally just tire kickers. And this is a common struggle for most health coaches who are trying to market themselves on social media.

But it doesn’t have to be that way.

You see, after a few years of struggling to figure out where the disconnect was... I finally discovered the one thing that allows even complete newbie trainers and nutritionists to stand out in a crowded market… 

And confidently share their message. 

And with seemingly little no effort, they're able to spark attention and generate leads almost at will.

You do this by honing in on a compelling offer that makes your business uniquely different from your competition. Which will take your prospects from saying, “why should I do business with you?” 

To raising their hands, shouting at the top of their lungs… 

“Take my money!”

I stumbled across this process, I call the Perfect Offer Statement. And when I saw how quickly people would engage and respond to my emails and social media posts… I knew I had found something powerful.

Here are 4 steps to the Perfect Offer Statement:

Step 1. Zero in on your ideal client and identify a pain / problem you can solve for them.

Step 2. Get a clear visual of the outcome / result they want to accomplish.

Step 3. List all of the features and benefits of what you offer. And the process you use it to help them solve their problem.

Step 4. Lastly, you must write your Perfect Offer Statement based around how your offer will not only help your ideal client achieve their desired outcome... but also position it in a way that is uniquely different from your competition.

You’ll know when you’ve nailed your Perfect Offer Statement, because...

It will create a buzz in the market and have people saying, “WOW how can I learn more about that?”

Or... “this sounds like EXACTLY what I’ve been looking for.”

Just remember:

Your focus is to shine light on the benefits of working with you…

...paint a vision of the outcome…

… and should position your business to stand out, from what every other fitness professional is promoting.

Here are a few examples from different brands.

Weight watchers: the #1 Doctor Recommended Food Point System Weight Loss Program

Kinobody: Transforming Thousands Into Movie Star Shape

And just because I love Starbucks: A neighborhood Gathering Place Providing The Highest Quality Of Coffee In The World

I’ll leave you with this…

What do you want your business to be known for?

So when you think about separating yourself from the herd and attracting your dream clients, think about the problem you are solving, the outcome they want, and what makes YOU and your offer uniquely appealing to signal your ideal clients and light a match underneath their ass to jump up... and take action.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.

How To Market And Attract Affluent Clients
Date: 8-7-2020
By Jay Jackson

If you’d like to attract more affluent clients into your business...

Such as: entrepreneurs, attorneys, and executives, then you’re in the right place. 

In this article, you’ll learn how to speak the language of the affluent… 

...and position your business as the trusted advisory to the affluent professionals, in your niche.

Why market to the affluent?

Marketing to the affluent can be very financially rewarding. 

They have the resources to invest in their health... on a premium level. 

But, they won’t throw their credit card around, just because they have it.
So how do you get the affluent to whip out their wallet to give you money?
It starts with looking into the life of the affluent. 

Like all marketing, you have to understand…

... WHO your target audience is…

... WHAT are their problems…

... and HOW will you help them solve their problems.

The problem that most affluent professionals have, is they live a demanding lifestyle. Filled with an array of complex decisions they have to make. And multiple things pulling their time… and attention in different directions.

Not to mention, they might have a family at home to take care of.

Which means, if you want to attract more affluent clients, you have to help them remove the burdens that make their life harder, less convenient... and the things that spread their time thin.

Here are steps that you can take to attract the affluent:

Step 1: Craft your message, to speak specifically to the problems and desires of the affluent professionals you want to attract.

Step 2: Ask yourself, how can you present authority and proof. So that they look at you as a trusted advisor.

Step 3: Brain dump the features and benefits of your service or product. Then highlight the ones that will grab your ideal client’s attention. And sound like music to their eyes.

What advantage will your offer give them? (will they feel more attractive and respected? Will they have more energy? Will they have more focus? Will they have more time?)

In a nutshell: 

How will it make their life better?

Step 4: And to wrap things up, the affluent love applause for their work. Show them you are on their side. And you support their passions, their work, and their beliefs.

For more fast and actionable tips, grab the free Fit Pro Conversion Playbook.